~ Complete and original Volkswagen Advertising College Lecture Kit . Produced and Issued by Volkswagen of America in cooperation with Newsweek Magazine in 1972.
~ The kit contains:
Photographic slides of 50 Volkswagen ads which ran between August 1959 and December 1972
16mm film with 11 VW television commercials which ran between1963 and 1971
Cassette tape with 8 VW radio commercials which were developed for dealer use
Short essay on VW advertising " Volkswagen advertising, breaker of rules?
Volkswagen media history with Doyle Dane Bernach, the Madison Avenue advertising executive that the Mad Men show is based on
Interview with Helmut Krone from 1968, done by the DDB News ( the agency's in house publication). The interview was later picked up by Ad Age.
Bibliography list of other publications for research in Volkswagon advertising / marketing
~ "A Case History for College Lecture Use", this kit is in it's original box, in excellent vintage condition and appears to never have been used. All the typewritten letters, notes and syllabus are intact and included. The photo slides of all the print ads are exceptional, as is the radio ads cassette and 16mm film reel.
Rare and unique find, a great collectible for the advertising, marketing, VW, auto or media collector.
